It was a big week for us in Denver. I really enjoyed seeing everyone who was able to make it! As always, it is good to connect in person and rub elbows with some of the best in the industry. 

We started the week off with a bang by introducing our new VP of Residential Sales, Jeffrey Brewer. Jeff brings a wealth of knowledge and experience to the SoundTube team. In his previous life he led sales at Sonance, so he is very well known. In fact, I was amazed by how many folks stopped by the booth just to see Jeff. I am excited to see where he leads us!

Also, prior to the show we announced our new branding strategy. We will now present ourselves as one brand, SoundTube, with all of the other brands becoming product categories. This will allow us to much more effectively build our brand recognition and tell our story in a more concise and consistent manner.

At the show we encased our end-to-end Dante solutions. We showed our new IP-enabled Dante speakers that are optimized for the resi market, with a smaller footprint voicing and a margin structure the resi guys are used to seeing. We highlighted the fact that our speakers enable you to get the full benefits from being on a network, such as endless flexibility and easier installs, while not sacrificing sound quality. 

Our new Dante System Manager, a DSP and controller all-in-one allows for the use of our IPD speakers in a home by offering easy configuration and affordability. It is one of the most reliable and easy to use systems on the market. It works as a stand alone web based control system, or seamlessly integrates into Control4, Crestron or QSys. It is truly a game changer. 

Lastly, we partnered with Trinnov and Draper to present our dARTS 9.8.4 theater system. It was INCREDIBLE! The wave forming demo created precise bass while not being too overwhelming to the senses. The result is sound exactly how the director wanted it to be experienced. There is no other theater system in the world that is more precise.

I hope you got a chance to see us in person, but if you didn't please reach out to us or your local representative to find out more!

- Shannon Humphrey

SoundTube President

Starting immediately, SoundTube is our umbrella brand for all residential & commercial product lines.

• We will still maintain separate sales forces for residential and commercial channels, ensuring dedicated support for each market.
• We will no longer be using MSE Audio in any outward-facing communications.
• PhaseTech, Rockustics, Induction Dynamics, dARTS, SolidDrive, and Soundsphere will live as product series under the SoundTube brand.

Under the renowned SoundTube brand, commercial and residential audio products will continue to revolutionize the industry. With a nearly 70-year legacy of innovation, SoundTube has consistently raised the bar, introducing groundbreaking technologies that enhance audio quality, aesthetics, and installation ease.

SoundTube's new tagline, "Ingenious. By Design." encapsulates the brand's core philosophy of addressing customer needs through conscious effort and unwavering dedication. From pendant speakers to narrow-focused and 360° sound, and IP-enabled PoE powered speakers, SoundTube's innovations have significantly improved the residential and commercial audio landscapes.

SoundTube’s STNet Dante-enabled audio over IP systems offer integrators and their users unparalleled flexibility – it’s reliable and versatile while uncomplicated and affordable.

The SoundTube STNet Dante-enabled ecosystem transforms multi-room residential audio by integrating audio components onto the network, providing unmatched flexibility, sophistication, and affordability. Central to this ecosystem is the DSM-16 Dante System Manager, a versatile 16x16 DSP controller that works seamlessly with SoundTube’s wide range of IP-enabled PoE speakers, including in-wall, surface-mount, soundbar, pendant, and outdoor models.

To support the STNet ecosystem, we developed two new Dante DSP amplifiers that are 4-channel at 700W or 1000W per channel. Using our STNet-Switch II that is optimized for Dante and our large assortment of PoE Dante-enabled speakers, dealers can easily create an entire multi-room audio system.

Click here to download the press release

Click here to download the Dante System Manager cut sheet

SoundTube Entertainment unveiled its 9.8.4 Theater at the CEDIA and CI Expos, booth C701. This in-wall theater system demonstrates audiophile-grade performance, featuring dARTS in-wall 5000 series speakers, DCB410 subwoofers, and Trinnov Audio's WaveForming technology. The setup includes a Draper Acumen wireless rechargeable screen for an enhanced viewing experience.

The theater showcased how premium audio-visual experiences can be made more accessible to home cinema enthusiasts. Thanks to all that stopped by and experienced the amazing sound!

Click here to learn more about dARTS products

Click here to download dARTS Digital Theater brochure

SoundTube Entertainment is pleased to announce the appointment of Jeff Brewer as its new Vice President of Sales for the Residential division. With a rich background in the audio industry and a proven track record in leadership, Jeff brings valuable experience and insights to the SoundTube team.

Jeff joins SoundTube from Sonance and James Loudspeaker, where he has been a key figure since 2012. In his previous role, Jeff led the sales directors’ team and coached representatives for both Sonance and James Loudspeaker. His expertise in building and maintaining strong relationships with sales teams and representatives will be invaluable in his new position at SoundTube.

A graduate of Southeastern Louisiana University with a degree in Marketing, Jeff's career includes notable positions such as VP and Sr. Director at Best Buy. He also had the privilege of working with the late Steven Covey, where he became Master Certified in leadership strategies.

Jeff's experience extends beyond sales leadership. As a previous board member of the Azione Buying Group, he brings a comprehensive understanding of the custom integration market and its dynamics.

"Jeff Brewer's extensive experience in the audio industry and proven leadership skills make him an invaluable addition to the SoundTube team. His track record at Sonance and James Loudspeaker, combined with his commitment to fostering strong relationships within the industry, aligns perfectly with our vision for growth and innovation, “ said Shannon Humphrey, President of SoundTube. “We are excited to see how Jeff will enhance our sales strategy and drive the success of our residential audio solutions."